How Creeley Digital built a field-first CRM for visits, leads, maps, follow-ups and the next useful action on the road.
Mobile · Field sales · Field-deployed system · private data withheld · Deployed system · 2024
A field-first CRM designed around the gaps between appointments, not the office desk.
A mobile-first CRM for leads, visits, follow-ups and the next useful action.
Field sales teams, rural suppliers and businesses that win work on the road.
Replace an office-shaped CRM with something a salesperson could use between appointments, on a phone, without losing the momentum of the day.
Built business search, lead creation, mapping, calendar follow-up and export around a short field workflow, then shaped the Road Runner product identity around speed and movement.
A working CRM deployed in a field-sales business. Wider release remains subject to further security testing and commercial setup.
Road Runner connects discovery, route planning and visit capture in one mobile-first workflow. The product record is real; client names, leads, locations and commercial figures stay private.
Business search and lead creation were built for a salesperson deciding where to go next—not for a team cleaning up a database at a desk.
Mapping, run plans and road mode keep the next stop visible while the user is moving between appointments.
Visit outcomes, notes, voice capture and follow-up scheduling keep field context attached to the lead while it is still fresh.